We believe progress in AI should be measured by its effect on people’s lives. A useful technology should support human wellbeing and help people make choices they understand and feel able to influence.
AI is becoming part of how people learn, work, and make decisions. We want to understand how those interactions shape thinking, emotion, and behavior, including changes that only become apparent through repeated use.
For us, human agency matters. People should be able to question an AI system, understand its limits, and decide when to rely on it. We believe technology should strengthen judgment and a sense of control, while leaving room for disagreement and independent thought.
These questions need careful research. We value studies that begin with a clear question, use appropriate psychological and behavioral measures, and consider the circumstances in which a product is used. Different people and contexts may call for different interpretations.
We also believe that uncertainty should be visible. Findings should explain what the evidence supports, how it was gathered, and where its limits lie. Benefits and risks deserve the same attention, even when the results challenge an expectation or a preferred product direction.
Each project starts with a question your team needs to answer. We design a study around your product and the people who use it, examining effects such as trust, reliance on AI, and decision-making. You receive a report with the findings, their limitations, and practical recommendations for product design.